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How Trust in Leaders Drives Innovation in the World’s Best Workplaces

By
Abdullah Yaseen
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0

When employees say they have the opportunity to innovate, they are 82% more likely to be enthusiastic about using AI.

For global companies, the ability to innovate and adapt to the rise of generative AI presents a crucial challenge for leaders across all sectors.

While 81% of companies see AI as a key lever for reinventing themselves, according to Accenture’s 2024 report, that doesn’t mean employees agree with their leaders. According to a Great Place To Work® survey of nearly 43,000 employees, only 51% of employees are excited about using AI to improve their work, while only 45% believe their companies can use AI to benefit them.

Companies where employees have high levels of trust in their leaders will be at an advantage, rather than those where employee trust is low. When employees trust their leaders, they are much more likely to innovate and grow.

Great Place To Work® has found that when employees trust their leaders, they are four times more likely to say they have had many significant opportunities to be a part of innovation.

Experiences that build trust

The experiences that give employees greater trust in their leaders are the same experiences that distinguish the workplaces on the World’s Best Workplaces™ list from the average workplace.

Depending on where you live in the world, different experiences influence your likelihood of trusting your leaders.

In Asia, the biggest differentiator was when employees felt their leaders cared about them as more than just employees. When employees felt their leaders cared about their contributions to the company, as well as their goals and aspirations outside of work, they had 42% more trust in their leaders.

In Europe, having leaders who adhere to core company values and respect business ethics increased the likelihood of employees trusting their leaders by 107%. In Latin America, clear expectations from management increased the likelihood of employees trusting their leaders by 60%. In the United States and Canada, fair promotion practices increased the likelihood of employees trusting their leaders by 59%. Fair promotions also increased the likelihood of employees trusting their leaders by 67% in Africa.

Because of all this experience, companies on the World’s Best Workplaces list significantly outperform standard workplaces.

In companies on the list, 55% more employees said their leaders cared about them beyond their value as employees, and 48% more employees said their leaders embraced their company’s values, compared to a standard workplace.

While less than half of employees in a typical workplace say promotions are given fairly, this figure is 60% at the World’s Best Workplaces.

Excitement for AI grows when employees are involved in innovation.

Experiences that empower employees to be part of innovation are invaluable to companies trying to quickly adapt to new technologies like generative AI.

When employees are provided with training in AI, they are more likely to be excited about using AI tools. When you simply introduce them to the risks and benefits of AI, they are three times more likely to be excited about using AI in their roles.

Great workplaces foster a culture of innovation that provides open learning opportunities for all employees and encourages the entire workforce to contribute ideas that will improve the company’s performance and success . When employees say they have numerous meaningful opportunities to be innovative, they are 82% more likely to be excited about using AI.

Employee enthusiasm can make a big difference in how companies overcome the challenges they face when adopting new AI tools. Companies featured on the World’s Best Workplaces list offer clear examples of how to engage employees with AI.

Salesforce, ranked 10th on the list, offers employees access to a variety of learning modules on the Trailhead platform, including sessions on “AI for Business,” “Building AI Responsibly,” and “AI for Customer Service.” The company also created an internal task force to have “one million AI conversations” with customers, emphasizing the importance of every employee being knowledgeable and engaged on the topic.

At ServiceNow, ranked 21st on the list, employees can use a learning platform called “frED” to learn about a variety of topics, including artificial intelligence. Built on the ServiceNow platform and powered by AI analytics, nearly half a dozen teams were directly involved in its development, providing crucial feedback for a successful launch. More than 65% of employees used frED within the first four weeks of launch.

Artificial intelligence and ESG

Projects that enable employees to be innovative and develop their AI skills can also have a strong impact on the environmental, social and governance (ESG) perception within the company.

Great Place To Work® found that when employees reported being trained to use AI tools, they were 47% more likely to feel their company made decisions that benefited the environment and 27% more likely to say their company’s decisions benefited society.

At Accenture, which ranked 6th on the list, employees are invited to participate widely in innovation events and challenges like the “Sustainability Innovation Challenge.” Employees from across the organization competed with tools like Mangrovera.ai, developed by a team in India, which helps researchers restore and protect mangrove forests using AI pattern recognition software.

Trusted leaders unlock innovation and improve business performance. They’re also a crucial piece of the puzzle surrounding AI adoption and the future of work

The misconception that “the world is getting poorer” – The quiet rise of the middle class

By
Abdullah Yaseen
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0
misconception
  • Despite the turmoil, global consumption continues to grow, with more than 100 million new people expected to join the “consumer class” by 2025.
  • The World Data Lab’s 7th edition of the World Consumer Outlook analyzes three economic scenarios with different outcomes depending on policy choices and cooperation .
  • Purchasing power remains concentrated and shifting, and future growth will depend more on emerging markets as well as older, more affluent individuals.

Ten years ago, customs at Bogota’s El Dorado Airport, Colombia’s gateway, was very smooth. There was hardly anyone there, so you could arrive an hour before your flight without any problems. Now, the airport is bustling with tourists and families buying plane tickets for the first time, creating a typical international airport experience. It’s best to arrive at El Dorado Airport three hours in advance.

The change is evident in the numbers: in 2009, Colombia carried 24.5 million international passengers, but by 2024, this number is projected to reach a record high of 56.5 million.

The reason for this increase is simple, yet gradual, and easily overlooked by the media: According to findings from the 7th edition of the World Consumer Outlook by UK research firm World Data Lab, Colombia’s consumer population grew by 13 million people over the same period, which likely contributed to the increase in airport traffic.

The report details the latest forecasts for consumer spending from 2025 to 2030.

As people emerge from poverty and join the consumer class, their spending habits change. They no longer seek only necessities, but also consider luxuries like air travel, televisions, or even their first car. What’s happening quietly and slowly in places like Colombia is happening all over the world.

In 2025, the World Data Lab predicts that 106 million people will join the “consumer population,” defined as “people who spend more than $13 per day (2021 purchasing power parity),” and consisting of the middle and wealthy classes.

However, inflation, war, and trade conditions have affected that number, resulting in 10 million fewer new consumers than originally projected.

Despite these global challenges, long-term trends show further progress: the middle and wealthy now number 4.4 billion, outnumbering the poor by 3.6 billion, and together consuming more than $60 trillion a year.

Although 2025 will be the slowest year for consumer growth since the COVID-19 pandemic, the global middle class is projected to surpass 4 billion people for the first time, accounting for more than half of the population. This trend is expected to continue, with another 1 billion people joining the middle class over the next decade, bringing the global population of 8.7 billion to 5.7 billion consumers.

Remember, “trends speak louder than headlines.” This means that while news tends to focus on short-term changes, long-term growth trends are fundamentally more important in business. Global economic growth is slowing, but not stagnating. The report estimates that household spending will be $1 trillion less than expected this year, but will still increase by $2 trillion nominally. Taking inflation into account, this equates to real growth of $1.4 trillion (an average of $175 per person per year).

However, the reality is that turmoil in the global economy is impacting consumer spending, with the World Bank predicting the slowest growth in 17 years. The report examines various scenarios based on geographic consumption patterns and reveals a “global prisoner’s dilemma” in which each country acts in its own interest, resulting in suboptimal outcomes for the overall economy.

“Global Prisoner’s Dilemma”

If the US, EU, and China cooperate by easing tariffs and policies, more than 35 million people could join the middle class by 2027. On the other hand, if these countries raise barriers, tighten policies, and abandon cooperation, the global economy will falter, and 25 million people who would have joined the middle class will remain poor, particularly in the industrialized US and export-dependent China. Cooperation benefits everyone, but withdrawal harms everyone. This is the “global prisoner’s dilemma.” Specifically, the following three scenarios were analyzed:

  • Scenario A (Slower Growth): Global borrowing costs and risk premiums rise, the US extends tax cuts, other countries do not make significant reforms, and a fierce tariff war between the US and China leads to significant tariff increases.
  • Scenario B (Baseline): The US and EU cut policy rates, Japan tightens fiscal spending, the US and emerging markets increase debt, EU debt ratios rise, and trade policy uncertainty remains elevated.
  • Scenario C (Reform): Financial conditions improve as confidence rises. The United States reforms to reduce debt, the EU increases public investment, and China opens its markets and restructures state-owned enterprises to reduce barriers to entry.

US consumers would be hit hardest in Scenario A. High interest rates and the trade war would squeeze purchasing power, particularly affecting the middle class. Even in the upside-down case, Scenario C, the gains for the middle class would be limited. Fiscal tightening and tax increases would curb growth, especially affecting the non-wealthy.

For China, two scenarios, A and C, have very different outcomes. In the downside scenario, Scenario A, Chinese consumers are hurt, with the middle class particularly hit hard by declining exports and a weaker currency. In Scenario C, a stronger currency, increased investment, and lower interest rates support small businesses and expand China’s middle class.

Europe is similarly hit in Scenario A by its heavy reliance on global trade, particularly the US, while in the more favourable Scenario C, public investment and infrastructure projects would help restore consumer confidence and support the economy.

The competitive landscape is changing

Slowing growth does not mean the end of global consumption opportunities, as the global middle class is expected to grow by more than 100 million people by 2025. However, it does mean that the playing field is changing.

Spending will be driven more by inflation, currency fluctuations, trade policy, financial stability and the status of the wealthy older generation than by fast-growing new markets.

The United States remains at the center of the global consumption landscape but is also most exposed to downside risks, while Europe could gain ground with the right policy choices, and in China, it all depends on the timing of reform and stabilization.

External or internal SSD drive: which one to choose?

By
Abdullah Yaseen
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0
SSD

The beautiful dilemma when you don’t master the subject… between the external and internal SSD drives, which one to choose? Between performance, practicality, and price, the criteria accumulate… Discover today which option corresponds to which need! No more hesitation, time for concrete answers! You’ll see, you’ll become an expert in Solid State Drives.

What is the difference between an external and an internal hard drive?

internal or external ssd

The difference between internal and external SSDs lies in their installation location and connection method. An internal SSD is installed on your motherboard inside your PC via SATA or M.2 ports. An external drive is connected via USB, Thunderbolt, or USB-C, not on the motherboard. Depending on the type chosen, transfer speeds and performance vary greatly.

Which SSD is more reliable, internal or external?

It’s a close call: internal SSDs offer superior reliability with their built-in protection, but quality external ones have become just as high-quality over time. Reinforced casings, premium components, the two enemies are both fairly indestructible (under normal use).

On the other hand, on internal “bars,” the connectors remain fixed, preventing them from moving or accidentally disconnecting. In any case, keep in mind that the difference in reliability is diminishing with newer generations. The use you make of them has more of an influence on their lifespan than the type itself.

Do I need an external SSD?

If you work on multiple machines regularly, yes, you need an external model. It’s much more attractive from a mobile perspective, perfect for students, professionals, or simply for carrying your files with you. It’s as easy to carry and connect as a USB flash drive, but with very large storage capacities and remarkable quality. For fixed use on a single PC, the internal SSD remains more relevant. External storage becomes essential as soon as mobility comes into play.

Can you put an external SSD inside a PC?

Technically, it’s housed in a case in a desktop PC. It will be trickier for a laptop; you could try to disassemble it to keep only the “internal” part of the external part, but you’ll be exposing yourself to unnecessary risks, whereas you can simply opt for an internal SSD directly. Are you following me? To put it simply, if you want an external SSD inside your PC, get an internal SSD directly. Unless you have no other choice.

Can I use my internal hard drive as an external drive?

You can convert your internal drive to an external one. Be careful to protect it well, though, because the internal drive isn’t designed for that. Also, make sure you have the right connectors to read it everywhere you go. It wasn’t the original idea, but a career change is possible.

Is external or internal storage better for a PC?

internal ssd storage

Internal storage outperforms external storage in terms of pure performance and system integration. Data rates easily reach 7000 MB/s, compared to a maximum of 1000 MB/s for external storage. The absence of USB bottlenecks maximizes SSD capabilities. However, external storage excels in flexibility and ease of installation. Each solution meets specific needs based on your user profile. Let’s explore together the situations where each type of storage reveals its strengths.

When should you choose an external SSD drive?

An external SSD is essential for regularly backing up your important data, data you want to transport easily and reliably. An external SSD is also a good idea for transferring data to a laptop without having to access the internal storage… imagine the convenience of a USB flash drive, and you get an external drive, with fast transfers and even higher capacities.

Disadvantages of External and Internal SSD Drives

External SSDs suffer from USB limitations that limit their real-world performance. Their exposure to shock and handling potentially reduces their lifespan. The connection cable can get lost or deteriorate over time. Internal SSDs require technical manipulations for installation and replacement.

Their expansion capacity depends on the available ports on the motherboard. A faulty internal SSD further complicates data recovery. These constraints remain manageable with the right precautions.

How to choose between internal and external SSDs according to your needs?

The answer lies in your usage. Fixed? In this case, internal. Mobile? External is more suitable. To boost a fixed PC with maximum performance, an internal NVMe M.2 is essential, with speeds sometimes exceeding 15,000 MB/s. Afterwards, your budget will define your choice a little, with smaller external drives being more accessible than the best internal M.2 drives.

There you have it, you’ve now mastered the subtleties between external and internal SSDs! Each solution has its advantages depending on your specific needs. Internal for performance, external for flexibility. At Cybertek, our experts will help you find the perfect storage solution. No more guessing, let’s get started!

What are the 5 best PC gaming monitors in 2025?

By
Abdullah Yaseen
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0

The year 2025 marks a turning point for gaming. As everything becomes ever more powerful, monitors aren’t left behind. New OLED technologies, incredible innovations, and breathtaking performance are changing the game. Between supercharged models and breathtaking 4K, let’s take a look at the 5 best PC gaming monitors in 2025.

What are the standards for a good gaming monitor in 2025?

 

In 2025, a good gaming monitor worthy of the name must offer at least 144 Hz refresh rate and 1440p resolution. These standards, which are quite affordable, allow for optimal fluidity and good sharpness in most games. Then there are other specifications: panel type, budget, curved models. Let’s take a look at all of this together.

Refresh rates and resolution

The right refresh rate starts at 144 Hz, for a smooth and responsive experience. Everyone agrees that gaming requires more than 60 fps, especially for professional players. Going further, real competitors even go towards 240 Hz, or even 360 Hz for e-sports. Afterwards, in terms of resolution, HD is the minimum (1920*1080), better to approach 1440p, or even 4K if your budget (and your graphics card) allows it. The higher the resolution, the more developed the image quality and details will be. This plays a big role in immersion.

What type of panel should you choose for a gaming screen in 2025?

The best of the best is to choose an OLED screen, at the top of the market, with refined specifications for high-level gaming. They offer deep blacks and vibrant colors that are impossible to match. IPS panels, however, are also excellent with their color fidelity and wide viewing angles. Perfect for casual gaming and creative work.

What budget for a 4K gaming screen in 2025?

A decent 4K gaming monitor will cost between €500 and €800 in 2025 for 27-32 inch models. Asus, Samsung, and MSI are announcing OLED and 4K gaming monitors that could be game-changers in 2025. High-end versions with OLED or 144 Hz+ can easily reach €1,500. 4K remains demanding for your graphics card; plan on an RTX 4070 or higher for comfortable gaming. Good deals are often found on 4K models at 60 Hz, perfect for contemplative single-player games. Your investment should match your overall PC configuration to avoid bottlenecks.

Which screen brand should you choose for gaming in 2025?

Samsung and Asus ROG remain the absolute benchmarks for high-end gaming monitors in 2025. Their quality and performance justify their dominant position. More accessible models from MSI and Gigabyte offer high-performance alternatives, focusing on refresh rates and competitive prices. AOC and LG complete the picture with specialized models depending on your needs. The choice really depends on your budget and specific requirements. Some brands excel in particular areas, let’s find out which ones.

MSI, Gigabyte, affordable but high-performance brands

These two brands offer the most attractive price-performance ratios, which explains their great commercial success. MSI particularly excels with its curved models and well-optimized VA panels. Gigabyte focuses on high refresh rates at a reasonable price. Designed for gaming, crosshairs are directly pre-installed in the screen settings, allowing you to aim well in all games. The manufacturing quality remains very good, ensuring reliability for many years, while costing less than 200 euros, or even less than 150 euros for good models.

Samsung and Asus ROG, exceptional qualities and performance

The market’s pinnacle is defined by the exceptional Samsung Odyssey models, with breathtaking colors, jaw-dropping curved screens, and simply insane resolutions. Their displays often incorporate unique features like perfectly calibrated HDR or optimized adaptive sync. The price reflects this superior quality, but the investment is worth it for enthusiasts. In the same vein, Asus ROG also manages competitive displays, with ultra-fast models and premium finishes. Their durability and technical support remain impeccable over the long term, while guaranteeing top-of-the-market performance for many years to come.

Good deals in 2025

The best deals are often found on previous-generation models that are still very powerful. Keep an eye out for the penultimate generations from Samsung and Asus for bargain prices. 1440p 144Hz monitors are becoming increasingly accessible with the rise of mainstream models, from MSI and Gigabyte. AOC regularly boasts very decent gaming models under 300 euros.

What are the 5 best gaming monitors in 2025?

 

Our selection of the 5 best gaming monitors for 2025 covers all gamer profiles and budgets. From the monster Samsung Odyssey ARK to the versatile LG Ultragear, each model excels in its field. These monitors were chosen for their exceptional performance and optimal value for money. Some prioritize total immersion, others pure competitiveness. Let’s discover these champions that will transform your gaming setup.

Samsung Odyssey ARK

The Samsung Odyssey ARK revolutionizes gaming with its 55-inch curved screen in 4K and 165 Hz. This immersive monster offers a unique gaming experience with its pronounced curvature and exceptional image quality. Its Quantum Mini-LED technology ensures striking contrasts and vibrant colors. At the top of the ODYSSEY range, already at the top of Samsung screens, you understand the madness that is this screen, with its simply exceptional performance, and an unbeatable size, closer to a TV than a traditional screen.

Samsung Odyssey Neo G9

At Cybertek, we love the incredibly wide Odyssey Neo G9. At 49 inches and with a 240 Hz refresh rate, the diagonal size is almost unbelievable. Its 1000R curvature perfectly matches your peripheral vision, for total immersion, for example, when playing Simracing. Quantum Mini-LED technology guarantees deep blacks and convincing HDR. And what splendid colors… Samsung offers the most impressive performance for the user.

Asus ROG SWIFT OLED

480 Hz refresh rate? 0.03 ms response time and an OLED panel? It’s hard to believe, but ASUS ROG has just turned the high-end gaming game on its head. 480 Hz in full HD, 240 Hz in 4K, the graphics performance is breathtaking, enough to worthyly reproduce the most powerful PC available in 2025. Signed at €1499.90, it is, however, the best screen you can find in 2025.

AOC Porsche Design PD34

The AOC Porsche Design PD34 combines elegance and gaming performance in a 34-inch ultrawide format. A sleek design by Porsche Design that will appeal to all fans of sophistication and exclusivity. With WQHD resolution, a 240Hz OLED panel, and a 0.03 ms response time, performance is no laughing matter. Its Porsche Design design adds a touch of sophistication to your setup. Its IPS panel guarantees faithful colors and wide viewing angles. HDR400 improves contrast without revolutionizing the visual experience. Perfect for gamers looking for a stylish gaming monitor without compromising on performance.

LG Ultragear 39 »

The LG Ultragear 39-inch offers a generous format with UWQHD resolution. Its imposing size offers excellent immersion and superb performance. G-SYNC compatibility, OLED panel, and fluid formats allow you to immerse yourself in the best possible conditions.

How business leaders can adopt a transformation mindset that goes beyond digital

By
Abdullah Yaseen
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0
  • Transformation is not just an IT initiative, it is a restructuring of business models in the digital economy.
  • Technology must drive innovation and competitive advantage and empower employees.
  • Business leaders need a mindset to challenge convention, embrace change, and align technology with purpose.

One of the most important skills a modern business leader must master is the ability to effectively manage their existing business while making bold decisions that shape and secure the future of their organization. This is the art and science of balancing the pressures of delivering in today’s world with the need to transform in a rapidly changing digital world.

The hardest part of any transformation is the daily choices you make to set yourself up for future success. To navigate change, you must have the courage to let go of what worked in the past and make room for new skills, ways of working, partnerships, and opportunities.

With generative AI and machine learning rapidly reshaping how businesses operate, transformation is no longer just an aspiration but a necessity. Yet, many organizations still fall short because they confuse true transformation with digitalization.

While 99% of organizations report progress with generative AI , from defining use cases to actual deployment , many struggle to measure success and achieve ROI. In fact, 27% of leaders cite the high cost of AI deployment as a major challenge, highlighting the difficulty of achieving clear, measurable results.

Transformation vs. Digitalization

Digital business transformation can mean reinventing your organization through cost-saving innovation or growth-oriented value creation. Either way, and ideally in combination, these approaches can increase operational agility and effectiveness, making a meaningful difference to customer experience, operational agility, and effectiveness.

Rather than simply digitizing what already exists, companies must rethink how they build and operate their organizations and evolve new products and services. The true importance of digital business transformation is becoming clear as more and more organizations realize that digital “add-on” strategies no longer work and that transformation is essential for their survival.

Consider Disney’s business. To realize its new business model, Disney disrupted the way it licensed, sold, and distributed its most important asset: content. It went beyond simply digitizing to address consumer demand for content, tackled the challenge of evolving new subscription streaming services typically associated with Netflix, and created experiences that reflected the Disney brand.

It fundamentally restructured its business, putting a single leader in charge of its direct-to-consumer distribution platform, technology, and international operations, integrating technology and data to deliver a more personal and improved user experience.

This is the mindset business leaders must adopt to succeed: it goes beyond incremental improvements, cost savings, and risk mitigation to delivering greater value.

Short-term gains or long-term change?

In a competitive market, business leaders are often tempted to focus on quick wins and ROI-driven initiatives. While quick wins are important for demonstrating progress and maintaining momentum, they must be carefully aligned with a larger transformation roadmap to avoid compromising long-term goals.

Data shows that more than two-thirds of organizations have no success metrics for their AI initiatives , highlighting the importance of continually benchmarking progress against an organization’s long-term strategy.

For example, a business leader might deploy an AI-powered tool to optimize supply chain efficiency, achieving immediate cost savings and improved delivery times. Rather than treating this outcome as an isolated success, the leader positions it as a pilot within a broader strategy to fully digitize and automate supply chain operations. This approach helps ensure that short-term gains are not merely isolated results, but rather milestones toward achieving deeper transformation goals, such as increased resilience, scalability, and customer responsiveness.

“SPEED” to promote digital business transformation

Delivering immediate results while advancing long-term goals requires a delicate balance and poses a fundamental leadership challenge: how to maintain operational performance today while building the capabilities needed to succeed in the future.

This balance hinges on the ability to achieve what digital consulting firm Publicis Sapient calls “SPEED”—the five elements of strategy, product, experience, engineering, and data & AI—that work together to pave the way for successful transformation, allowing leaders to align their immediate actions with a broader vision and ultimate goals.

SPEED is more than just an acronym. By leveraging technology, organizations can rapidly realize real operational improvements. For example, Publicis Sapient used AI to reduce the time it took to implement a large-scale mainframe at a leading healthcare organization from 10 years to three years. The time savings reduce costs, improve operational performance, and build future-ready capabilities essential to success.

Inviting people on a journey of change

Truly successful transformation efforts are about people, not just systems and processes. Cultural change is key to any transformation effort, and employees need to be actively engaged and aligned with new business models.

More than 75% of European companies report that they are having difficulty finding employees with the technical and management skills related to AI, slowing down their digital transformation efforts as a result. This highlights the importance of upskilling within organizations and shows that it needs to be embedded in long-term transformation efforts. Leaders must therefore actively involve employees in the transformation journey. Resistance often stems from a lack of understanding or confidence. Engaging teams early and often helps foster trust and a sense of shared purpose.

Fostering a culture of continuous learning is essential. In this rapidly evolving environment, it is imperative to recognize that a critical skill is the ability to learn, relearn, and re-learn. As technology evolves, so must the skills and capabilities of employees.

Upskilling and reskilling efforts are important not only to empower employees, but also to ensure the organization is agile and responsive to change. Everyone must develop the ability to adapt and accept change as the only constant. While exponential change is inherently unsettling, we must also develop our capabilities to navigate it successfully.

Why technology-driven insurance is key to winning the trust of younger generations

By
Abdullah Yaseen
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0
  • As insurance evolves, embedded insurance, which offers convenient coverage, could account for one-third of insurance products by 2028.
  • The insurance industry sells itself on “trust,” but surveys show that young people do not trust insurance products.
  • The real challenge is not growth, but whether new insurance models can close the “protection gap” and regain the trust of younger generations who have drifted away.

Insurance policyholders pay large amounts of insurance premiums every year, hoping that an unexpected event will never occur that requires them to use their insurance. However, when they do need to make a claim, they are often confused by complex terms and conditions and fine print.

The insurance industry was created to protect people and provide peace of mind, but legal complexities, hidden exclusions, and profit-driven incentive structures have made it more important to protect the financial foundations of companies than to protect customers. Furthermore, true customer-centric innovation and overall evolution of the insurance industry have been largely absent for many years.

At the heart of this transformation is a concept called “embedded insurance,” which means that insurance is built into the products and services people use, rather than going directly through an insurance company or agent.

According to the Boston Consulting Group , embedded insurance premiums are expected to grow from $13 billion to over $70 billion by 2030. This is not just growth, it’s a transformation that will redefine the industry.

insurance

How Embedded Insurance Works

Various companies, including major brands, are making insurance products more accessible and integrating them into the purchasing process.

Airbnb’s AirCover automatically provides landlords with up to $3 million in liability and damage protection with every reservation, built into the booking flow with no additional sign-up or separate agreement required.

Avios Wanda is a travel insurance that can be seamlessly added at checkout when booking flights or hotels. Fully integrated into the booking process and easily managed through the app, it makes insurance part of the travel experience, not an afterthought.

Available when you buy an iPhone, Mac or iPad online or in-store, AppleCare is built-in insurance for your device that covers accidental damage, repairs and, in some areas, theft and loss.

“

Ultimately, the question is not whether embedded insurance will grow, but whether it can solve existing challenges.

”

Why Embedded Insurance is on the Rise

Embedded insurance is on the rise now because of the inescapable fact that the world is living in an era of a widening “protection gap” – the difference between the protection or benefits insured and the protection or benefits actually needed.

According to investment firm FinTech Ventures , this gap doubled between 2000 and 2020, driven by urbanization, climate change shocks and a chronic lack of real innovation. Millions of people are currently underinsured or paying excessive premiums without fully understanding what they are covered for.

What is particularly serious is that the insurance industry is not gaining sufficient support from the younger generation, who are the most important demographic to reach.

According to a 2023 survey by LIMRA, an insurance and related financial services industry association , only 48% of millennials and 40% of Gen Z have life insurance, with roughly half feeling that their coverage is insufficient. Furthermore, many young people cited high premiums, lack of transparency in product details, and distrust of the industry as reasons for not purchasing insurance. This is not simply a sales challenge, but a structural crisis between generations. If the next generation turns away from insurance altogether, the traditional insurance model itself could collapse.

Factors that will eliminate the “protection gap”

Embedded Insurance 2.0, the next generation of embedded insurance, may be the industry’s biggest opportunity to turn the narrative around. But embeddedness alone isn’t enough, because the real value lies in trust. EY estimates that by 2028, more than 30% of insurance transactions will be conducted through embedded channels. But the numbers mean nothing if people don’t trust the products they buy.

Real-time, data-driven personalization is key, especially for younger generations who expect everything to be customized and delivered instantly. Leveraging high-quality data allows for more personalized insurance experiences.

According to an Accenture survey , 60% of consumers say they would be willing to share sensitive personal data in order to get fairer pricing and coverage that fits their lifestyle.

However, trust isn’t built by the amount of data, but by how that data is used. Digital wallets are also expected to help bridge the gap in coverage. For example, platforms like Rehuman use generative AI to provide users with easy-to-understand insurance information without technical jargon, visualizing what coverage they have and where gaps exist.

More importantly, embedded insurance doesn’t work in isolation, but delivers its greatest value through collaboration: traditional insurers provide underwriting expertise, insurtechs provide technological innovation, and consumer brands provide everyday relationships and data touchpoints that traditional insurers could never achieve alone.

When these partnerships work well, they not only expand reach, but also provide deeper insights and offer compelling products that seamlessly integrate into people’s lives.

The importance of insurance

EY predicts that embedded transactions will soon account for around one-third of the total market , but these numbers will be meaningless unless the experience delivers real value.

Ultimately, the question is not whether embedded insurance will grow, but whether it can solve existing challenges: Can it close the “protection gap,” can it rehumanize insurance, and most importantly, can it win back a disillusioned generation?

The choice is clear: transform or disrupt. The wave of new technology is already here. The future of insurance will be shaped by brands that engage with customers transparently, collaborate with innovators, use data responsibly, and put people at the heart of everything, not just profits.

RTX 5070 Release: A Revolution for Gaming?

By
Abdullah Yaseen
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0
RTX 5070

This week is shaping up to be a rainy one… huge deluges of graphics performance are ready to flood your PCs with the release of the RTX 5070! The NVIDIA graphics card family is never-ending. Once again, the green giant is giving birth to a beautiful little monster. More powerful, faster, and even more optimized for gaming or high-resolution creation, it’s barely arrived and already showing us all the colors! But are the colors rather warm or rather cool? Is the release of the RTX 5070 a revolution for gaming? Let’s see which way the scales are tipping.

When is the RTX 5070 coming out?

RTX 5070

 

Just two weeks after the Ti version, the RTX 5070’s release date is set for March 5, 2025. Rain or shine, rest assured that this graphics card will bring permanent sunshine to your PC. Like a shower of cherry blossoms, are you ready to make your graphics system bloom?

What’s new with the GeForce RTX 5070?

NVidia has rethought everything in the 5000 series branch. New Blackwell architecture , sky-high CUDA core count, boosted computing power thanks to the integration of the new DLSS 4 technology … Everything is weighed up to give the previous generation a storm. But what does all this actually mean? Enough blah blah, let’s dot the i’s and cross the t’s of NVidia’s innovations!

A new architecture optimized for gaming

Still haven’t figured it out? Let me introduce it to you again: the NVidia Blackwell architecture . Compared to the previous Ada Lovelace architecture, it’s like putting a double and triple chocolate cake side by side. More powerful, faster, more efficient, more sophisticated … The Blackwell architecture doubles down on bandwidth, frequencies, and CUDA cores. In a format that remains just as compact. The only downside is that it’s more power-hungry. Like the cake, after all.

A powerful brute on the rise

The GeForce RTX 5070 boasts far more raw power than its beloved cousin, the RTX 4070. And for good reason: more CUDA cores, boosted frequencies, a brand-new, faster, and denser GDDR7 memory bus… The results? Truly ultra-detailed textures that load instantly. No lag, even in high 4K resolution! Just imagine the considerable time savings in terms of graphics management, video rendering, or 3D calculations. You have to try it.

What improvements for ray tracing and DLSS 3?

A real leap forward. DLSS 3? We’re no longer in 2024, but rather in 2025 with the brand new DLSS 4 image generation technology , please. Completely assisted by Artificial Intelligence thanks to its 988 Tensor AI TOPS cores , it allows for ever more fluid rendering without ever losing FPS. Coupled with the brand new neural rendering system for ray tracing , we’re lost for words in front of the realism of the reflections and the play of light. It’s quite simple, there will always be life on your screen, even when you’re AFK.

What is a GeForce RTX 5070 worth for gaming?

 

I know, this is the question burning your lips. Compared to its predecessor, the 4070, is a GeForce RTX 5070 really worth it? Will it really revolutionize your performance as NVidia has been promising since teasing the 5000 series? Spoiler: yes. For gaming, it crushes the previous generation in both response time and image quality. Now that we’ve got your mouth watering, let’s take a look at the details.

RTX 5070 VS 4070: How Does It Compare to the Previous Generation?

The RTX 5070 is about 20% more powerful than the 4070. And you can feel it just by looking at the FPS and stability in high resolution. Obviously, with nearly twice as many AI TOPS Tensor cores, 5th generation at that, that’s the minimum you can expect. Your resources load faster, transitions are smooth, and the amount of detail displayed explodes. It would be like comparing a CRT screen with a flat screen. Add the RTX 5070 to your PC, and you’ll feel like you’ve completely changed your machine.

1080p, 1440p, and 4K: Can it keep up?

No, the RTX 5070 doesn’t keep pace. It dictates it. Don’t lower it to 1080p, that would be taking it for a low-end graphics card. At 1440p, we’re already playing in a different league. It shows a more than notable gai,n allowing you to finally enjoy your most demanding games in the resolution they deserve. What about 4K? A walk in the park.

Thanks to DLSS 4, it more than holds the road. It traces it while being nearly 16% faster than the RTX 4070. You thought you had seen Cyberpunk 2077? Then return to Night City with the RTX 5070. Or any other title: Alan Wake, Monster Hunter, The Witcher, or the upcoming Assassin’s Creed: Shadows. It’s a visual experience that cannot be described, but must be lived.

Temperature and consumption: has NVidia done better?

There has to be a tiny shadow on the board to make it shine more. Let’s not kid ourselves, with a more powerful graphics card, we suspect that consumption is just as powerful. The 5070 consumes around 25% more than the 4070. That said, this increase remains largely controlled given the increase in power. Thanks to finer engraving and efficient cooling , NVidia has still kept the bet of optimizing the energy efficiency of its latest graphics card. So, don’t panic, your PC won’t turn into a grill oven.

What configuration for an RTX 5070?

RTX 5070

 

I can hear your credit card holding its breath. Rest assured, the RTX 5070 doesn’t require a huge investment. A good processor like the Core i7 or Ryzen 7, along with a good 650W power supply, is the minimum you need to properly exploit its full potential. But a few additional recommendations are always worth considering if you want to squeeze all the juice out of this graphics card.

What processor do you need for an RTX 5070?

To tame the power of this little graphics demon and avoid bottlenecks, you need a powerful processor. An Intel Core Ultra 7 265K or a Core i7-14700K are preferred options for their versatility. At AMD, opt for a Ryzen 7 7900X for a configuration dedicated to creation or video editing. On the other hand, for a full gaming setup, go for the excellence of the Ryzen 7 9800X3D. In general, favor CPUs with high frequencies and good cache memory if you want to exploit the full potential of your graphics card in 1440p and 4K.

What power supply wattage is recommended?

The TDP of the RTX 5070 is set at 250W. While a 650W PC power supply is recommended as a minimum by Nvidia, I recommend a 750W power supply, depending on the power consumption of your other components, especially the processor.

Which motherboard is compatible?

A B-class motherboard, like the B650 or B850 chipsets, may be sufficient. But a Z-class like the Z790 or Z890, or an X870 chipset, is preferable if you want to fully enable overclocking and give your PC supercharged performance. These models generally support the PCIe 5.0 recommended for an RTX 5070, as well as compatibility with DDR5 sticks for even more scalability.

Is the RTX 5070 really a good choice for gamers and creators?

RTX 5070

 

Still doubting it? Afraid of breaking the bank? Afraid of having to completely remodel your setup to accommodate it? Not so, dear friends! For what it offers, it’s a bargain! Excellent value for money just at its release, an undeniable increase in performance in gaming and graphic design, and above all, almost guaranteed compatibility with your current setup.

How much does an RTX 5070 cost?

It’s confirmed in black and white on the official NVIDIA website: the GeForce RTX 5070 will be yours from $649. Of course, the offers then vary according to the custom models of manufacturers such as MSI, Zotac, ASUS, PNY, or even Gigabyte. Nevertheless, this positioning places it in the mid-range graphics cards with more than solid performances, which have nothing to be ashamed of in front of the 5080 and 5090. Let’s stay between us, if you want to get it at the most competitive prices on the market, go to Cybertek. I’m counting on you not to give the cat out!

Gaming or editing: what are the uses?

Gaming, video editing, 3D modeling in Blender, graphic design in Photoshop, streaming… Why deprive yourself when everything is possible with an RTX 5070? It makes no concessions, no matter what you do on the computer. It handles video encoding with the same ease as the graphics resources of a AAA, in 1440p as well as in high resolution 4K. The Blackwell architecture has only one watchword: performance and versatility (well, that’s two).

Should you wait or buy now?

If you have a 4080 SUPER or a 4090, you don’t have to rush. On the other hand, if your graphics card is from a lower range like a 4070 or a 4060, there is no need to procrastinate. The upgrade will be more than interesting, but quite revolutionary . Especially at the expected prices. On the other hand, stocks are expected to be limited , and your chances of getting it later will be equivalent to the lottery: unpredictable. Remember one thing: first come, first served . Hesitation will be your greatest enemy.

So, is the release of the RTX 5070 truly a revolution for gaming? After reading this article, the answer is obvious. Nvidia isn’t making empty promises. Believe me, the addition of this graphics card is far from being a gimmick, just to keep up with the times. On the contrary, it promises graphics performance as elegant as a plate from a 3-star restaurant. Without the bill being too steep, nor leaving you hungry.

Storage Capacity: How to Choose Your SSD?

By
Abdullah Yaseen
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0

Storage capacity has become a key consideration for most users, whether for their laptop, desktop, or even their gaming console. SSDs (Solid State Drives) have become the most popular storage solution thanks to their speed and reliability. However, choosing the right SSD can be tricky. In this article, you’ll learn how to choose your SSD by answering some essential questions, including the ideal storage capacity.

What is SSD?

What is SSD?

An SSD, or Solid State Drive, is a data storage device that uses NAND flash memory technology, with no moving parts, to quickly store and access data in computers and other electronic devices. Unlike traditional hard disk drives (HDDs) that use magnetic platters to store data, SSDs are based on NAND flash memory technology.

This means they have no moving parts, making them much faster and more reliable than HDDs. SSDs are designed to speed up the loading of the operating system, applications, and files, providing a smoother and more responsive computing experience.

In addition to their speed and increased reliability compared to traditional hard drives, SSDs offer other notable advantages. They are quieter, as they do not produce the spinning noise characteristic of HDDs.

Additionally, SSDs are less susceptible to physical shock due to the lack of moving parts, making them ideal for laptops and mobile devices subject to frequent movement. Their low power consumption also helps extend the battery life of mobile devices. This makes SSDs a compelling option for those looking for increased performance, enhanced reliability, and a more enjoyable computing experience.

What is the benefit of an SSD hard drive?

The main benefits of an SSD are its speed, increased reliability compared to traditional hard disk drives (HDDs), and its ability to speed up the loading of the operating system, applications, and files, improving the overall computing experience. By replacing a traditional hard drive with an SSD, you will see a significant improvement in boot times, application loading times, and file transfers.

SSDs are also more robust and quieter than HDDs because they have no moving parts that can wear out. Additionally, SSDs consume less power, which extends laptop battery life. In short, an SSD is a wise investment for anyone looking to maximize PC performance while enjoying better reliability and greater energy efficiency.

In addition to their speed and reliability advantages, SSDs offer other notable benefits. They are more resistant to physical shock thanks to the lack of moving parts, making them particularly suitable for laptops and on-the-go work environments. Their increased durability also means greater peace of mind for users, as they are less likely to suffer mechanical failures.

Furthermore, thanks to their energy efficiency, SSDs help extend the battery life of laptops, which is essential for mobile users. In short, the value of an SSD lies in its ability to transform your computing experience into a faster, more reliable, and more energy-efficient one, thus improving your productivity and overall satisfaction.

What is the difference between a hard drive and an SSD?

The main difference between a hard disk drive (HDD) and an SSD lies in their storage technology. HDDs use spinning magnetic platters to record and read data, making them slower and more susceptible to shock.

In contrast, SSDs use NAND flash memory chips, which are much faster and more resistant to shock. This difference in technology results in significantly better overall performance with SSDs, both in terms of speed and durability.

Additionally, SSDs tend to be more compact and lightweight than HDDs, making them ideal for laptops and mobile devices. However, SSDs are generally more expensive per gigabyte than HDDs, which can influence your purchasing decision.

Ultimately, choosing between an HDD and an SSD depends on your specific storage and performance needs, but the advantages of SSDs in terms of speed, reliability, and durability make them a very attractive option for many users.

What is the best size for an SSD?

The best size for an SSD depends on your storage needs and budget, but generally, a 500GB to 1TB SSD is recommended for everyday use, offering a good balance between capacity and performance. Typically, SSDs are available in a range of capacities from 120GB to 4TB or more.

For everyday use and optimal performance, a 500GB to 1TB SSD is generally recommended. This will allow you to store your operating system, essential applications, and frequently used files without worrying about space. However, if you have large storage needs, opt for a larger SSD, while users on a budget can settle for a smaller capacity.

Choosing an SSD size should consider the amount of data you plan to store. If you’re a heavy media user, such as high-resolution videos or large games, a 2TB or larger SSD may be more appropriate. On the other hand, if you primarily use office applications and browse the web, a 250GB to 500GB SSD may be sufficient.

Finding the right balance between necessary storage capacity and cost is essential, as larger SSDs are generally more expensive. Ultimately, the ideal SSD size depends on your specific use case, but the goal is to achieve a smooth computing experience without being limited by insufficient storage space.

What SSD disk capacity should I choose?

Choosing the right SSD capacity depends on your usage, with 250GB to 500GB for casual use and at least 1TB for professionals or avid gamers. If you’re a casual user, a capacity of 250GB to 500GB should be enough to store your operating system and a few common applications.

On the other hand, if you’re a content creator or an avid gamer, it’s best to opt for an SSD with at least 1TB to efficiently handle large files and storage-intensive games. At Cybertek, we offer a wide range of capacities, allowing you to find the storage solution that perfectly suits your needs.

Choosing the right SSD capacity is essential to ensure optimal system performance. Whether you’re looking to improve your computer’s speed or optimize your data storage, we have the right SSDs.

Whatever your use, Cybertek offers high-quality SSDs from reputable brands to meet all storage requirements. Make the right choice based on your specific needs and discover a faster, more efficient storage experience with Cybertek.

Which SSD interface should I choose?

The choice of SSD interface depends on your device’s compatibility, with SATA for older computers and NVMe or PCIe for newer computers, offering faster performance. If you’re using an older computer, it’s advisable to opt for an SSD with a SATA interface.

However, for newer computers, SSDs with an NVMe or PCIe interface are highly recommended, as they offer much faster read and write speeds. At Cybertek, we offer a wide range of SSDs with different interfaces to suit all types of devices, allowing you to maximize the performance of your hardware.

Choosing the right SSD interface is key to ensuring the best storage experience. Whether you have an older or newer computer, Cybertek has high-quality SSDs that meet all interface requirements.

Enjoy the benefits of SATA, NVMe, or PCIe SSDs, depending on your device, and improve your system’s responsiveness and speed. Trust Cybertek to provide the best storage solutions for your needs, no matter which interface you’re looking for.

When should you change your SSD drive?

 

To determine when it’s time to replace your SSD, look out for signs like a significant drop in performance, frequent read/write errors, or reliability issues. Modern SSDs are designed to last a long time, but it’s always a good idea to monitor the overall health of your SSD to prevent data loss or performance issues.

When deciding to replace your SSD, be sure to check out the latest deals available at Cybertek to benefit from the latest advancements in storage and ensure the best experience with your new storage device.

Keeping an eye on your SSD’s health is a wise habit to prevent unexpected system disruptions or the loss of valuable data. By being aware of signs of deterioration, you can anticipate replacing your SSD at the right time.

At Cybertek, you’ll find a variety of high-quality SSDs to meet your current storage needs, giving you the opportunity to improve your device’s performance while ensuring the security of your data. Don’t wait for problems to arise; plan wisely to replace your SSD when necessary to keep your system at peak performance.

What is the best SSD?

 

The best SSD depends on your specific needs, but at Cybertek, you’ll find a diverse range of high-quality SSDs from reputable brands like Samsung, Crucial, Western Digital, and Kingston to meet a variety of requirements.

When looking for the ideal SSD, it’s essential to consider several factors. First, evaluate the storage capacity you need. Keep in mind that the larger the capacity, the more data, files, and applications you’ll be able to store. Next, make sure the SSD’s interface is compatible with your device.

SSDs are available in various interfaces such as SATA, NVMe, or PCIe, and it is essential to choose the one that best suits your setup. At Cybertek, you will find a range of high-end SSDs that meet all these requirements, allowing you to select the optimal SSD for your specific needs. Trust Cybertek to enhance your system’s performance with reliable, high-quality storage solutions.

Which SSD brand should I choose?

Each brand offers specific features and benefits, so it’s essential to determine your storage needs before making a choice. Here’s a list of the most recommended SSD brands:

  • Samsung :
    • Market leader with an excellent reputation for reliability and performance.
    • Popular models include the 970 EVO and 860 EVO series.
  • Western Digital (WD) :
    • Offers a good variety of SSDs at competitive prices.
    • The WD Blue and WD Black series are well rated for their performance.
  • Crucial :
    • Known for offering good value for money.
    • The Crucial MX500 SSD is particularly popular for its balance between performance and cost.
  • SanDisk :
    • Another reliable option, often associated with Western Digital.
    • Excellent option for users looking for SSDs with good warranty support.
  • Seagate :
    • Although traditionally known for its hard drives, Seagate now offers competitive SSDs.
    • The Seagate Barracuda series is a solid option for gaming and professional applications.
  • Kingston :
    • Known for its affordable storage solutions.
    • The A400 series SSDs are a cost-effective option for users with basic needs.

All about the RTX 5060 Ti release!

By
Abdullah Yaseen
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0
RTX 5060

The start of 2025 has been marked by the successive rollout of Nvidia’s brand-new 5000 series, bringing its share of revolutions and pleasant surprises. Precisely, while one might think that the storm of hype has calmed down in these beautiful spring days, it’s quite the opposite.

The release of the RTX 5060 Ti brings it back to the table! Specs, performance, price, test: we tell you everything about the release of the RTX 5060 Ti! 

What is the release date of the RTX 5060 Ti? 

release date

It’s official: sales open on Wednesday, April 15th, for the release of the RTX 5060 Ti. NVIDIA kept the suspense going until the end by revealing its specifications only the day before. Luckily, we stayed on the lookout to reveal everything to you! 

What are the specs of the RTX 5060 Ti?

specs

Let’s get to the heart of the matter. Like its big sisters, the RTX 5060 Ti’s specs are dressed up to the nines. Blackwell architecture, DLSS 4, and a lower TDP—you know the drill. Without further ado, this graphics card aims for the right balance between power and efficiency, no more, no less, for gamers who are a bit demanding but reasonable. 

CUDA cores, frequencies, GDDR7 memory 

The RTX 5060 Ti has  4,608 CUDA cores on the clock, with a base frequency of 2.4 GHz, capable of going up to 2.57 GHz in turbo boost. A small new feature is that it is available in 8 GB or 16 GB of GDDR7 memory. A difference that we will see in more detail later. In any case, both versions are wired on 8 PCIe 5.0 pins, with optimized bandwidth. Depending on the model, the 16-pin connector is not always present. Power supply level, 550W, is recommended as a minimum. Powerful but economical. In short, this new NVIDIA graphics card remains powerful but not voracious, perfect for compact or modest gaming configurations. 

Performance boosted by artificial intelligence. 

DLSS 4, Nvidia’s latest AI-powered technological gem, is, of course, included. Thanks to this technology, games run smoothly and smoothly, even at maxed-out graphics settings. I’m just repeating what you already know: DLSS 4 uses Tensor Cores to reconstruct sharp images during transitions. Gamers and professionals alike will see this as a real eye-opener. This allows for ultra-fast gaming with high FPS, even on QHD displays, as well as faster video rendering and photo editing. This integration allows the GeForce 5060Ti to compete in the higher category without adding to the price.
 

What are the differences between the 8GB and 16GB versions? 

Last but not least, the differences between the 8GB and 16GB versions. Of course, it’s the VRAM capacity, which will also affect the price. But technically, how does this translate? Well, the 8GB version will suit the majority of gamers for whom 1080p or 1440p gaming is enough. The 16GB version is more versatile for streamers and budding creators who want to do video editing alongside their gaming sessions. 

How does the RTX 5060 Ti perform in gaming? 

perform

The RTX 5060 Ti excels at 1080p and 1440p, even with details cranked to the max. Thanks to the raw power of its new Blackwell architecture and DLSS 4, it offers an ultra-smooth experience for all recent AAA games. Of course, its specs are far from matching those of its bigger siblings. However, you’ll enjoy the same features tailored to its level. This card is primarily aimed at serious gamers who want to have fun without breaking the bank. 

Does the GeForce RTX 5060Ti support 4K? 

The RTX 5060 Ti isn’t a purely 4K-focused graphics card. That said, it’s perfectly capable of running games at ultra resolution, but with some compromises. For casual 4K or less demanding games, it holds its own very well and saves you from having to invest in more expensive GPUs. However, if you’re aiming for consistent 4K/60 FPS, you’re better off aiming for higher-end models.  

20% gain compared to the RTX 4060 Ti 

According to early benchmarks of the RTX 5060 Ti, it offers around 20% more performance than the previous generation RTX 4060 Ti. This improvement is immediately visible in 1440p and games using AI. The switch to GDDR7 and the Blackwell architecture also play a large part in this: for the promised performance, it runs cooler and consumes less power.
In mixed gaming/creation use, it outperforms the previous generation, offering an ideal power upgrade for gamers who want to upgrade their PC without changing everything.

At 1080p, the gap narrows significantly, and at QHD with ray tracing enabled, the difference widens but remains reasonable. The GeForce RTX 5060Ti is aimed at those who want a good card without having to aim for the elite.

The components to fully exploit it 

While previous Nvidia graphics cards required a slight (or even complete) overhaul of your configuration, the RTX 5060 Ti’s specs are much less capricious. On the processor side, a Core i5-14600KF or a Core Ultra 5 are perfectly capable of handling it. An Intel Core Ultra 7 processor isn’t mandatory, but it’s a real plus for multitasking.

As for RAM, 32GB of DDR5 ensures, as always, impeccable fluidity in both gaming and creation. A good 1TB or 2TB NVMe SSD  will also boost your loads while giving you the storage capacity you need to save your data without sacrificing anything. Finally, a 550W power supply is sufficient, although 650W is recommended depending on the power consumption of the rest of your configuration. 

What is the price of the RTX 5060 Ti? 

A subject that tends to cause controversy, but not with the GeForce RTX 5060Ti. Available in two versions, these are two very attractive price propositions: the price of the RTX 5060Ti 16GB starts at $549, while the  8GB version has a price tag of $419. Like a Kinder, it’s a pleasant surprise! No matter which version you choose, it’s bound to be a good deal. 

Price differences between the 8GB and 16GB versions 

By offering two RTX 5060Ti models at different price points, there’s enough to tip the scales. But be careful not to fall into the trap of being a miser. While the RTX 5060Ti 8GB price may seem more attractive, it’s justified for pure gaming use. Whereas for streaming or video editing, the 16GB will make all the difference. This price difference remains reasonable, however, leaving everyone the choice to choose the graphics card best suited to their profile. 

A more competitive rate than expected 

No one saw it comingNVIDIAa has finally chosen to display its GeForce RTX 5060Ti at more competitive prices than expected. It seems that the release of AMD’s RX 9070 XT has tipped the scales in favor of gamers. Far from complaining, this price makes the GeForce RTX 5060 Ti very attractive for its entry into the graphics card market, with one of the best values for money available.

Conclusion 

Like its predecessors, the release of the RTX 5060 Ti marks another turning point, this time for gamers looking for modest yet affordable graphics power. With its solid performance, well-thought-out specs, and above all, its smart price, the RTX 5060 Ti graphics card ticks all the boxes. If you haven’t already fallen for its rival, the Radeon RX 9070 XT, go for it! 

The “Chief Geopolitical Officer” that every company needs now

By
Abdullah Yaseen
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0
  • As governments and international organizations recognize that the global order is becoming fragmented, creating a “Chief Geopolitical Officer” (CGO) position has become an urgent priority for companies.
  • The CGO ‘s role is to integrate advanced geopolitical insight into core business decision-making.
  • A three-point implementation framework will maximize the opportunities created by this role.

The UK Cabinet Office has published its first Chronic Risks Analysis, a comprehensive forecast of long-term, trickling “chronic risks” for UK businesses and policy leaders. The structural risks identified in the report span security, technology, and especially geopolitics. This marks the first time a major G7 economy has made it clear to its business and policy communities that global instability and the breakdown of the old international order are now risks to all businesses, not just a few large ones, and that they must actively prepare for them.

This unprecedented guidance is also in line with the World Economic Forum’s Global Risks Report, which, in its 20th edition, revealed that leaders are deeply concerned about the threats to stability and growth posed by a complex web of geopolitical, environmental, social, and technological challenges that are deepening global divisions. The 2025 report is truly prescient, as geopolitical risks are already manifesting in many areas, including trade wars, cyber conflicts, and even actual military conflicts .

With governments and even international organizations calling on companies to be vigilant about geopolitical risks, traditional international response frameworks are no longer sufficient for companies. The solution is not to improve relations with governments or strengthen risk management, but to appoint an entirely new executive role: the Chief Geopolitical Officer (CGO).

A paradigm shift in an era of rising geopolitical tensions

While the traditional risk management paradigm is based on the assumption that a stable, rules-based international system allows companies to operate within a predictable and investable framework, the Geopolitical Risks on Trade (GPRT) Index is projected to surge by approximately 30% between 2020 and 2024 compared to the previous 20 years, while the Global Supply Chain Pressure Index (GSCPI) has nearly tripled over the same period.

As a result, financial and operationally focused Chief Risk Officers (CROs) and government affairs teams responsible for compliance and policy affairs are ill-equipped to address the current environment of rising geopolitical tensions. These risks range from policy fragmentation and digital threats to financial warfare. Issues that were once peripheral to business strategy now pose significant financial, competitive, and existential risks. Specifically, they include:

  • Regulatory diversity. Conflicting national policies can make compliance impossible: The TikTok app has been forced to sell its business in the US while operating freely in Europe, and its parent company, ByteDance, has been forced to split up its global operations.
  • Military action. Following the invasion of Ukraine in February 2022, Russian foreign companies withdrew from the country, suffering losses of more than $170 billion, including British Petroleum (BP), which recorded a loss of $25.5 billion.
  • Cybersecurity. Poorly regulated ” digital safe havens ” are emblematic of the lack of international cooperation. These areas serve as bases for online criminal gangs, enabling them to target and extort businesses. As a result, companies suffer severe financial damage and, in some cases, are driven to bankruptcy. Furthermore, in some cases, countries, such as Costa Rica, have been forced to declare a state of emergency.
  • Economic conflict. Sanctions, tariffs, and export controls have become commonplace and can be very costly for individual companies. US sanctions are estimated to cost Huawei $30 billion a year in smartphone sales alone.

risks

Chief geopolitical officers must consider ever-increasing global risks. Image: World Economic Forum

Responding quickly to geopolitical risks

Business restructuring in light of geopolitical turmoil is accelerating among companies. According to McKinsey, Russell Reynolds, and others, major companies have created new positions to oversee government relations departments and established geopolitical intelligence departments. Furthermore, since President Trump’s inauguration, Fortune 500 companies have also accelerated the hiring of diplomacy and geopolitics experts into senior positions.

Meta’s ” Vice President of Global Affairs, ” a role most recently held by former UK Deputy Prime Minister Nick Clegg, has existed at the company for more than a decade. His experience was needed as the tech giant needed to comply with European privacy regulations, US content moderation requirements, and navigate the complex challenges of expanding into diverse markets.

This is a pattern we’re seeing in other specialized C-suite roles: When environmental issues emerged as a business risk, the ” Chief Sustainability Officer” (CSO) was born, and when cyber threats rose to the C-suite’s priority list, the ” Chief Information Security Officer” (CISO) emerged from the IT department. Similar to these precedents, the CGO represents the elevation of geopolitical risk from a once-peripheral issue to a business imperative requiring dedicated C-suite leadership.

The CGO is not an elevated position from the head of government relations. It is a strategic position that integrates deep geopolitical insight directly into core business decision-making. This role goes beyond traditional lobbying and is responsible for developing strategies to act proactively in the global political landscape. Duties include:

  • Intelligence and Forecasting. Monitor global political developments and conduct scenario planning to anticipate the impact on operations, supply chains, market access, and strategic partnerships, from economic tensions to regional conflicts.
  • Stakeholder engagement: We strategically manage complex relationships with governments, regulators, and international organizations with competing interests and policies, and support decision-making to incorporate geopolitical risks into market strategies and trade policies.
  • Crisis response. Enable your organization to act with agility in volatile environments by being prepared to respond quickly and decisively to unexpected geopolitical events that impact business operations, supply chains, or reputation.

Introducing a Chief Geopolitical Officer

Implementing a Chief Geopolitical Officer goes beyond managing geopolitical risks to creating and maximizing strategic opportunities. Done properly, this can lead to substantial value creation. Preparing for geopolitical change can unlock opportunities to improve cost and capital efficiency through shifting trade routes, new areas of organic growth, or restructuring global operations.

For example, while other Western automakers were shut out of the Chinese market, US-based Tesla’s Shanghai Gigafactory became the world’s largest vehicle production facility, accounting for more than 40% of global shipments. Similarly, Apple increased iPhone production by 50% year-on-year by diversifying its supply chain to India, generating billions of dollars in new revenue.

A structured framework is essential for businesses to proactively address geopolitical risk:

  • 1. Audit current geopolitical risk exposure. First, conduct a comprehensive internal audit, including detailed mapping of all operations, supply chains, and revenue streams in the identified geopolitical risk regions, while also identifying regulatory dependencies and compliance requirements in various jurisdictions. Finally, evaluate current stakeholder relationships, identify potential conflicts of interest, and identify areas of vulnerability.
  • 2. Build a geopolitical intelligence capability. Establishing a robust intelligence capability is essential. Assemble cross-functional teams, from R&D to sales, that can effectively connect geopolitical analysis to specific business functions. Also, develop sophisticated scenario-planning frameworks and stress-testing protocols to prepare for various geopolitical futures. In particular, integrate geopolitical risk assessments into existing business continuity plans.
  • 3. Elevate geopolitical risk to the strategic level. The final step is to integrate geopolitical risk into the highest levels of the organization’s agenda. This can involve expanding the responsibilities of existing government relations functions, but more effectively, it can involve creating a dedicated senior position—a “Chief Geopolitical Officer” (CGO). This position should act as a central hub, working closely with senior management to ensure a holistic view and alignment of risk management and business planning.

As the world becomes more multipolar and fragmented, the “Chief Geopolitical Officer (CGO)” will no longer be a novel concept but will evolve into an essential C-suite position. Companies that proactively incorporate advanced geopolitical intelligence into their strategic DNA will be able to not only survive but also achieve sustainable growth in these turbulent times. In an era where a single decision can impact decades of value creation or stifle decades of growth, the Chief Geopolitical Officer will no longer be an endeavor that companies can afford, but a necessity.

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